Album Sales (The Easy Way) - A Course For Photographers by Andrea Brandt

Album Sales (The Easy Way) - A Course For Photographers


Learn how to sell albums to your portrait and wedding clients in streamlined way that results in extra income.

 No sales skills required!
Hi, I’m Andrea, and I built Album Sales (The Easy Way) to help photographers like you sell albums to your clients. 

Over the last 10 years, I've mastered the art of selling albums in a way that makes it easy for you and your clients, and doesn't require any actual "selling"!

If you’ve always wanted to…

  • Add thousands of dollars to your income 
  • Improve your client experience
  • Give your clients a custom, heirloom keepsake 
…then this course is for you! 

In this 2 week program, I’ve included everything you need to know, including:

  • How to begin selling albums 
  • The key to selling albums without actually "selling" 
  • How to price your albums and choose options 
  • Comparing album companies 
  • And more! 

What's included?

Video Icon 1 video File Icon 5 files Text Icon 34 text files

Contents

Course Intro
Welcome to the course!
1 min
Learn how to sell albums easily!
Disclaimer
Why Sell Albums?
Why should you sell albums in the first place?
Wedding Album Example
318 KB
Comparing Album Companies
Decide what albums you’ll offer
1. RedTree Albums
2. Miller’s Professional Imaging
3. White House Custom Color (WHCC)
4. ProDpi
5. QtAlbums
Set up your account
Q: What are pages vs spreads?
Video: Endleaves, pages & spreads
Q: What does “layflat” mean?
Video: Layflat Albums
Pricing Your Albums
Keep it simple
The "Basic Album" model
The "Three Price Points" model
How to markup your albums
Example album pricing
Example price breakdown
Showing What You Want To Sell
Plant the seed early!
Q: Where do I get photos of albums to include in my marketing?
Q. Should I include albums in my packages?
Creating an Album Workflow
Set up an album workflow
Example album workflow
Q. Should I have my clients choose the photos for their album, or should I choose for them?
Ordering an album
Convert an image to SRGB
414 KB
Designing An Album
Fundy Designer
Designing an album with Fundy
Other methods for designing albums
How I design an album
Video: How I design an album using Fundy Designer v10
Creating An Offer
The psychology of buying
When to present your offer
Getting Paid
Taking payment
Tools and Resources
Helpful Links
Happy Selling!
You can do this!